With this in mind, I tasked myself with creating a new logotype and mark that appropriately represented the brand’s characteristics. The new logotype and mark take on a lighter, more vibrant green that empowers and electrifies their landing page. The logotype itself beautifully represents the combination of a physical shopping bag with the robust linking of the internet. Therefore, the new identity acts as a modern approach to e-commerce thus allowing the brand to stand apart from its competitors once again.


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