Thus, I set out to completely redesign the brand’s user interface and experience in addition to designing a new logotype and representative color palette. The design also introduces a new Build Your Own concept, allowing the user to create their own cheesecake from scratch the way they want. From shopping a list of classic, specialty, and layered cakes to getting in touch with the owner herself, this website creates a more personal bond between the lively brand and its users.


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