Background

For this project, I set out to create three completely unique interpretations of brand marks through motion. While each company is different in the industry that they service, they are similar in their approach of designing for good. In specific, the logo animation for Northface encompasses their message of covering the consumer no matter the occasion. Loupedeck's motion piece brings life to their intricate mark as an explanation for the way their tool can allow its users to edit content. Lastly, Moon's introduction breaths curiosity into the mark, personifying its space-like nature and gravity-based concepts.

Process

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