Huge, Inc. continuously produces user-based content that strikes its audience due to its unorthodox approach. Therefore, this promotional piece highlights their unique ability to create content that is not only personable, but also...well...huge (pun definitely intended). Nonetheless, the piece includes 2 separate booklets cased in a simply folded enclosure.
Founded in DUMBO, Brooklyn (New York City, New York) in 1999, Huge is a UX/UI and digital marketing agency that was originally started by David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro. In fact, the agency was first established out of Skokna’s apartment. To this day, their user-centric, data-driven approach focuses on creating a seamless experience across all digital, physical and communications touch-points. This unified brand experience results in a much more consistent, impactful, and valuable relationship with the user.
In order to capture their style in the two books, the simple approach is paired with a playful combination of die cuts and spot varnishes. In specific, the enclosure yields an experience leading up to the books inside, guiding the viewer through the bold characteristics of the brand. Once opened, the white book, of which includes history, approach, locations, services, and awards, sits on top. The black book sits underneath, showcasing 8 featured projects that they have successfully pushed out in the past few years. All in all, both books and the enclosure fully encapsulate Huge’s standout design and motivated push toward the importance of user experience.
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